How important are film franchises to film studios?
As the film industry has developed, horizontal integration has become the most used if the not the only way in which studios now produce their films. This means that the product is sold many times over through different media outlets, for example The Amazing Spider-man franchise includes products such as video games, TV shows, merchandise and toys meaning that the money made by the film comes from many different sources, increasing the amount. This method of selling the product is a fairly new way in earning money. Horizontal integration was a scheme in which the entire process of the production of a film was controlled by one single studio, meaning that there was no synergy or no franchise to the film. Less money was made and the box office revenue was the only thing generating money.
The Spider-man franchise has so far generated $3,254,035,940 worldwide in just box office revenue, this includes the first Spider-man trilogy and also The Amazing Spider-man. A franchise is important to the studio as the revenue of the films are only a percentage of the money made.
In conclusion, film franchises are important to the film studios as they earn so much more money through the selling of different franchise products. Franchises also advertise a film more - a greater amount of products will promote the film.
As the film industry has developed, horizontal integration has become the most used if the not the only way in which studios now produce their films. This means that the product is sold many times over through different media outlets, for example The Amazing Spider-man franchise includes products such as video games, TV shows, merchandise and toys meaning that the money made by the film comes from many different sources, increasing the amount. This method of selling the product is a fairly new way in earning money. Horizontal integration was a scheme in which the entire process of the production of a film was controlled by one single studio, meaning that there was no synergy or no franchise to the film. Less money was made and the box office revenue was the only thing generating money.
The Spider-man franchise has so far generated $3,254,035,940 worldwide in just box office revenue, this includes the first Spider-man trilogy and also The Amazing Spider-man. A franchise is important to the studio as the revenue of the films are only a percentage of the money made.
In conclusion, film franchises are important to the film studios as they earn so much more money through the selling of different franchise products. Franchises also advertise a film more - a greater amount of products will promote the film.
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