Sebastian Maggs industry case study

horizontal integration is the process of expanding in to other sectors of one industry, this means that a company can produce one product and sell/promote it over a wide variety of platforms, this is known as synergy. this also allows different company's to work together to make more money mainly.

i find that the film franchises isn't as important to studios as they should be, i find this so because they make a lot  more money from other places take the hobbit for example, it made allot of money form the film, but also made allot more money in selling merchandise like toys, costumes etc.

the hobbit is made by warner brothers which other assets include HBO which is a premium payment cable service that charges $15 monthly for its users, it also runs a number of magazines, blogs, websites. which all contribute to the billion of dollars of money it makes. if they had one bad film they could recover easily as they don't depend on the profits of there films,

other assets
films