Box Office

Box Office Figures are falling why do you think this is

In 2014 the US box office attendance hit it lowest point since 1995. This is because we see that only a couple of franchise film where debuted in 2014, which is why even though in 2014 we see a big drop in cinema attendance we where told in that in 2015 we would see a rise in cinema attendance. This is mainly because in 2015 we see that all of the biggest franchise released film in that year, big film such as star wars, Jurassic world and fast and furious. But even though many of the well known franchise did release films in 2015 that wasn’t the only reason why we saw a rise in audience attendance, we also saw popular reboots such as Mad Max make return to the screen. We can also factor in the role that the international audience played in the rise of cinema attendance in 2015. Many films such as the likes of transformers grabbed the attention of the international audience by shooting part of the film in different countries such as china. By doing this they are creating a surrounding that the audience can relate to and grab their attention, it was also predicted that China would be the source of the biggest increase in marketing in 2017.

Another reason why we are seeing box office figures fall is because many people are find different ways to view film, this is because there has been a advance in technology which means that people can now have a cinematic experience in their own home. Along with the expensiveness of going to a cinema, this has resulted in one of the causes for the decline in box office attendants. Along with is there is now a wide choice of how we can view film for example we know have Netflix’s where the audience have a wide choice of film that they can view anywhere and one any type of device.

In 2014 though we did see a fall n box office attendants that is to be expected. This is because franchise mainly operates on a two-year cycles which means that they will only release a film from that franchise every two years.  Although as we have seen in 2015 there where a rise in franchise getting released, as we see the releases of franchise such as marvel and star war we can now assume that franchise films have become universal with a variety of characters which means we can see the release of a franchise film every year rather then every two years.

We can also see that piracy has also contributed to the fall in box office attendants. Though piracy is one of the reasons why we see a fall at the box office the studios can also be blamed.  Despite the studios having tried to stop piracy the studios are still finding it increasingly difficult to stop piracy from effect how much films make at the box office. It is also estimated that piracy and illegal downloads cost the US industry $20 billion per year.

we have also seen a rise in the use of websites in order to make profits out of films. Website such as YouTube and Kickstarter offers up and coming filmmakers the chance to store, distribute and exhibit their work to a global audience for free. In 2015 YouTube