Disputing quotes - Video game research

Source: 'Beginning to theorize adaptation', by Laura Hutcheon, 2006

'Film adaptations based on videogames are yet another way of taking one "property" in a "franchise" and reusing it on another medium. Not only will audiences already familiar with the "franchise" be attracted to the new "repurposing", but new consumers will be created".'

By simply making a film of a videogame, a big audience and possitive reactions are not always guaranteed to the new repurposing of the videogame. Maybe to an extent, a small pre-established audience in guaranteed, but this is relative to the audience size on the videogame of which the film is based, these die hard fans of the franchise are usually rare. However, videogame films generally fail at the box office, for example the film 'Postal' (2007) based on the videogame 'Postal' (1997). There are many reasons for the failure of videogame film adaptation; Thomas Tull from Legendary Pictures says 'too often they are made with aspirations for money instead of quality'. 'Films usually see failure is they differentiate themselves from the videogames, for example 'Doom'. ', Jay the IT Technician says.