How important is marketing to a films success or failure int he box office ?

How important is marketing to a films success or failure at the box office? I believe that the films success is based on the marketing and how the advertisements give the audience a perception of the film. With advertisements on YouTube this is a constant reminder of the film and will always be there because you are not able to skip some trailers this gives the audience a constant reminder tat the film is coming out. Avatar was a blockbuster hit and I believe that their success was all due to them advertising their film right, They had posters which explained tat they where somewhere new and that there is this new species called the na’vi that were blue this is what gave them the big hit of a film this was a film that was 14 years in the making and was directed by James Cameron. If James Cameron has directed a film they already have an audience that will follow any work that he does and during the trailer they named numerous big hit films that he had directed like aliens and terminator this had already gave avatar an existing fan base. On the official website of avatar they had interactive trailers which told them who the characters where and what role they played and their back story this is something people will be interested in this would give them this perception that if the trailer is this good than the film will be just as good. Social media play a big part in the marketing of the film this is what gives everyone glance on what it is going to happen in the film once one person has seen a film and then describe what they thought of it, it then travels cross the whole social networks with the retweeting option on twitter they brought out a advertisement that if you retweet this avatar promotion that you would get a free avatar song this is a big success and could help spread the word that the film is good. The websites that the films use will have background information about the film which will cause people to want go on the website and search what they want from the website and they will be able to get the information, it will tell them the release date how to get the cinema tickets and information about characters and what the film is about. This is a huge way to gather an audience by using the buy a ticket from the main website it gives people more opportunity to buy these because they are fresh in the peoples mind that they want to see this film that I meant to be this form of escapism. John Carter was a film that came out in 2012 and was meant to be a film that was going to be a blockbuster hit but they didn’t plan there marketing out very well, When it came to there posters they had 4 main posters each of the was not relevant to the film it self it didn’t point out the genre to the audience who saw the posters and then one poster was dark and gloomy which had a symbol which nobody knew about and the others did not this was showing a mixed genre film but nobody actual knew what the film was about with these green men in front of the crowd it was completely illogical to make a decision like this. This shows that posters can ha a big effect on the success of the film in the box office. Reviews that people would give would also effect on the success the film has in the box office batman and robin (1997) was meant to be a new start for the franchise. People had reviewed this film to be terrible and a complete failure of a film, once the review is on the Internet it will always be on the Internet and when someone writes what the film is like it will be there. If a film promotes that they have this new cinematic experience that will want to bring everyone to the cinema to watch them due to this new feature in the film IMAX 3D was the big new cinematic experience for avatar this was imprinted on everything that they had published Posters, trailers and the website this was the first film which was filmed in 3D and brought this new audience to the cinema to watch this film which was meant to be amazing due to the new technologies. Radio shows and TV reviews will also help them gain an audience to the film or help make them lose the audience they can see what they think of the film and completely ruin them John Carter was truly terrible according to a radio guest. The name of the film can also knock down a films audience and make it a failure for the box office John Carter is he name of the character in John Carter it does not describe what is who is he where is he these are the question people want to know before they see the film and the name of this film did not appeal to any bodies expectation of the film it does. In conclusion marketing is one of the key features that you need to make the film successful due to the way it is put across to the audience it can make them want to see this new film in the stunning 3D with the new cinematic experience it can be advertised across the posters and films, IF they show in every trailer who the director is it will gain their audience into the film.