Film Franchises have become the dominant format for films in Hollywood. The modern reliance on Franchises began with the release of X-Men (1999), The Phantom Menace (199) and The Matrix (1999).
Since their release film studios have taken massive gambles on a series of franchises whose primary function is to generate profit.
Film franchises make up a significant part of the modern 'Horizontally Integrated' business model, allowing one corporation to generate many revenue streams from one set of films - SYNERGY
Take Star Wars for example, the films themselves are guaranteed to generate a huge profit (the latest installment: Episode III: Revenge of the Sith drew in close to $900,000,000 world wide)
They brand is also able to make money through:
This lesson covers everything you need to know about Film Franchises and includes a detailed case study exploring the 'Alien' Franchise
Clips / Trailers use in Alien Case Study
This info-graphic created by Empire Magazine provides an overview of who owns what in Hollywood.
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